Innovators need a different type of marketing support.
That's why Specialist Marketing Group works exclusively with founders and innovators as they brand new products, open new areas of business, or launch their startup.
Are you launching a new start-up or interactive kiosk project?
If you are in a pre Series-A startup, launching a new innovative product in the interactive kiosk, medical, venue tech or hospitality categories, we are uniquely qualified to help you grow by sharing our knowledge, network, & industry expertise.
Who
We Are
Our team of experts have decades of industry experience launching products and growing businesses. Our team-approach ensures that each step of the process is tailored to the specific founder and team. From the first call to the launch of a project and beyond, we’re here to support them.
From branding, business development, and creative services, to digital marketing, strategy, and media support, we can do it all. Once a project is launched, our consultants, marketing team and advisors are all available in SMG’s client communications platform; here to help both remotely and on-site when needed.
What We
Offer
Design & Articulate Your Plan
At Specialist Marketing Group, we understand how important it is for businesses to create brand recognition that resonates with their customers. That's why our team of specialists work with you to perfect the design of your brand around your vision and values, and create a plan that works for you.
Create & Execute Your Launch
Starting a business from scratch can be intimidating, but it doesn't have to be. Our team specializes in creating the best plan for all aspects of the process, such as strategy, design, marketing, media, and project management. Plus, once you’re launched, we will analyze and adjust your progress until you’ve achieved your desired success.
Handle Your Ongoing Marketing
We understand that the goals and needs of your business can change over time. Our monthly plans are customizable, flexible, and tailored to your current objectives, so you can continue to receive support as your company grows.
Build Your
Long-Term
Team Together
We understand how hard it is for entrepreneurs to grow the right team around their brands. In addition to brand & marketing support, SMG can recruit talent from advisors to early-stage employees.
Our Services
Branding
invisible
At Specialist Marketing Group, we work closely with you to understand the core essence of your company and we create a branding experience that accurately reflects who you are and what you do. This includes creating a customized logo, colors, fonts, and overall brand guidelines that are put together to create a clear, cohesive, and consistent look. How do you want to project yourself in the world? We’ll help put it all together for you.
Business Development
When working with you and your startup, we’ll walk you through every step of developing processes that make sense for you, your business, and your industry. We’ll help you close partnership deals, present at sales meetings, execute a strategy, and guide you in the right direction for achieving that sale.
Creative Services
Creative services include anything and everything a business will need, including business cards, collaterals, custom website, social media launch, professional videos, trade show materials, and so much more. We’ll help you prepare for photo shoots and recordings, provide direct guidance and support, and make sure that all of your activities and materials stay consistent with your branding message.
Digital Marketing
An important aspect of the success of your business as an entrepreneur is your online presence. A custom-designed website is imperative to making a lasting impression on new clients, investors, and the community at large. By working with Specialist Marketing Group, we’ll ensure your website is of the highest-quality, while providing best practices for search engine optimization, content, creative services, and digital marketing.
Marketing Strategy
Whether it’s developing a custom-designed website, preparing for your upcoming eCommerce projects, or planning for upcoming events and tradeshows, our team of experts will help coordinate schedules, deadlines, pilots, and events so you are able to fully experience every opportunity that is available to you.
Public Relations & Social Media
This is one of the last steps of the process and it focuses on sharing your message and brand with the masses. We’ll help you launch your social media across online platforms, support you with creative ad development, create press releases, and provide media outreach. Are you looking for local, regional, or national recognition? We can help share your message using best practices to help set you up for success.
invisible
Why Work With Us?
Approach
At Specialist Marketing Group, we’ve found the best balance of freelancer flexibility, consultant expertise, and agency resources to support innovators and entrepreneurs as they grow. All the experts you need are available right at your fingertips.
Accessibility
With the fast-moving nature of launches, we are regularly available and reachable throughout the day and week to help answer any questions you may have.
Flexibility
We love working with startups and new ventures, and we understand the sporadic nature of growth that can take place. To help you through this, we offer flexible pricing, terms, and arrangements. Let us know how we can help!
Focus
Our focus on a select group of industries means we bring expertise, insights, community, and the knowledge from previous successes (and failures!).
A Few Industries We Serve
Retail Kiosk
Food and Beverage
Medical Technology
testimonials
“Every once in a while, someone or a group of someone’s just get it. SMG gets Marketing; a boutique experience with all of the bells and whistles of a huge firm. I couldn’t be more pleased with their dedication to my company. Incredible group.”
- Judson TurnerOwner, Turner Black Car Service
Our Valued Partners
© 2024 Specialist Marketing Group ALL RIGHTS RESERVED.
