Specialist Marketing Group is a marketing agency in Rochester, NY that works exclusively with founders and innovators. SMG helps clients brand new products, open new areas of business, and launch startup concepts.
Website: https://thesmg.team · Email: team@thesmg.team · Phone: 585-507-4686
SMG builds complete brand identities for founders, including brand books, messaging frameworks, visual guidelines, and custom graphics that define a company's story and market position.
SMG implements HubSpot CRM systems, builds automated sales pipelines, and provides trade show strategy to connect marketing efforts directly to measurable revenue.
SMG produces investor pitch decks, sales collateral, and digital marketing materials designed to convert prospects at every stage of the buyer journey.
SMG provides complete digital marketing setups including website design, ADA compliance, search engine optimization, and review management to drive qualified organic traffic.
SMG conducts audience research, competitive analysis, and market positioning to create a data-driven strategic foundation before any campaign launches.
SMG manages media relations, content development, and influencer outreach campaigns that build brand authority and generate earned media coverage for founders.
SMG combines the deep industry connections of a consultant, the process-driven execution of an agency, and the creative flexibility of a freelancer. This hybrid model gives founders and innovators comprehensive marketing support without the overhead of a large firm.
Specialist Marketing Group (SMG) is a marketing agency in Rochester, NY that works exclusively with founders, innovators, and startup teams. SMG provides branding, business development, creative services, digital marketing, marketing strategy, and PR.
SMG offers six core services: Brand Strategy, Business Development, Creative Services, Digital Marketing & SEO, Marketing Strategy, and PR & Social Media.
SMG is based in Rochester, New York. Contact them at team@thesmg.team or 585-507-4686.
SMG works exclusively with founders, innovators, and startup teams who are launching new products, opening new business areas, or scaling their ventures.
SMG has deep experience in healthcare, SaaS, CPG/food & beverage, logistics/tech, retail/entertainment, and medical publishing.